Stereotypes and Marketing Don’t Mix: Assumptions and the facts that prove...
“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to...
View ArticleA picture’s worth a thousand…
You know the saying – “a picture’s worth a thousand words.” Of course, this phrase is meant to explain the relative ease of explaining a person’s face or lovely vista using a picture, rather than...
View ArticleBrands Do Acknowledge Dauntless Consumers
In today’s market, consumers can interact with the world’s leading brands easily via social media. Whether it be providing admirable feedback on a product or letting a brand know that their marketing...
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Pinterest Launches Business Pages Overview: Companies will now be able to create Business Pages on Pinterest, which allows them to enter just a business name (rather than a first and last), as well as...
View ArticleWhat’s Trending This Week
Instagram Controversy Overview: Over the past year, the popular photo sharing app, Instagram, seemed like it could do no wrong. It’s easy-to-use interface turned millions of average consumers into...
View ArticleTurn the Dial to Twang: Country Music Back on the Radio in NYC
As a country-music loving transplant to New York, I was shocked that this town that claims to offer something for everyone lacked a dedicated station for the number one genre of music in the country....
View ArticleWhat’s Trending This Week
Facebook Newsfeed Ads: How To Optimize Your Spend Overview: After studying more than 975 million Facebook ad impressions delivered across multiple retailers in December 2012 and January 2013, Nanigans,...
View ArticleFrom SXSW, Does Real-Time Content Actually Work?
Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing...
View ArticleFTC Eyes on Social Promotions
These days, promotions (e.g. contests and sweepstakes) have become quite commonplace on social media. And why shouldn’t they be? These promotions can be a great way for brands across industries to...
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